A Self-Sufficient Social Media System for the Bainum Family Foundation

The Bainum Family Foundation's social media team had compelling stories but was trapped behind a design bottleneck. I designed a flexible content system and Canva template library that eliminated dependencies, empowering independent, on-brand content creation.
This project was led in collaboration with Dynamic Integrated Services, supporting the Bainum Family Foundation.
Role
Lead Visual Designer
Timeline
< 2 months
Scope

  • Social Media Strategy

  • Visual Identity

  • Canva Template Development

The Challenge

How do we eliminate design bottlenecks while maintaining brand consistency?

Every visual request required design team approval, creating slow turnarounds and inconsistent branding. The marketing team had compelling stories and wanted to post more frequently, but lacked both tools and visual guidance to tell their stories independently across varying content types.

The Solution

From Brand DNA to Dynamic System

I built a comprehensive system translating the Foundation's core brand identity into a flexible toolkit for independent content creation.

The Circle as Foundation

I deconstructed the Foundation's circular logo—representing family, community, and safety—into versatile design elements. Half-circles, quarter-circles, and teardrop shapes became building blocks for a cohesive yet dynamic visual system.

Strategic Framework and Modular Design

Each content type required different image-to-text ratios, so I designed a flexible grid system that adapts seamlessly—whether showcasing a single photo or dense content, each post maintains visual balance.

Visual Design Evolution

I developed a signature overlapping effect where community photos extend beyond their containers, creating a fresh, modern look that elevated their existing visual approach. This design choice visually represented how people are embraced within the Bainum community rather than confined by boundaries—an evolution that resonated strongly with the internal team who felt it perfectly captured their values.

Canva Implementation

I built intuitive templates leveraging Canva's background removal tool, enabling non-designers to simply drag photos into position. The platform automatically created the signature overlapping effect, reinforcing that community members are part of the Bainum family.

The Outcome

The system eliminated design dependencies while strengthening brand consistency and team confidence.
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The Foundation's social media team now operates with creative autonomy, producing engaging content that authentically represents their mission and values.

Strategic Design: System rooted in core brand identity

Creative Flexibility: Wide content variety with perfect brand alignment

Team Empowerment: Independent creation enabled timely, impactful storytelling

Workflow Transformation: Eliminated bottlenecks and accelerated production