Building a Biotech Brand for Global Impact

ArriveBio, a startup founded by veteran entrepreneurs and ex-Google engineers, needed a brand identity to support global expansion after securing a contract with Roche. I built their brand from the ground up and launched a new website that helped attract top-tier talent and partners as they opened their Singapore office.
Role
Visual Designer
Timeline
< 1 months
Scope

  • Brand Strategy

  • Visual Identity

  • Collateral Design

  • Website Design

  • Webflow Development

The Challenge

How do we create a credible brand for cutting-edge biotech?

The founders needed a brand that looked credible and "cool"—standing out from outdated biotech industry designs while translating their complex mission of using AI to solve age-related diseases into a compelling visual story that worked across pitch decks, business cards, and a full website.

The Solution

Abstract Science to Tangible Brand Identity

I led a collaborative process grounded in stakeholder strategy, translating their scientific vision into a cohesive brand system that positioned them for global partnerships.

Strategic Foundation Building

I interviewed key stakeholders using theFutur's Core Framework to quickly achieve consensus on brand attributes and tone. Weekly team meetings validated direction and gathered continuous feedback, ensuring alignment throughout.

Crafting the Brand Story

The team's vision centered on longevity and using AI to solve complex problems. This led to the Philosopher's Stone concept—a symbol of eternal life that reveals different patterns from new angles, mirroring ArriveBio's work of finding insights in complex data. Three core elements—Artificial Intelligence, Therapeutics, and People—formed the final logo shape.

Agile Website Development

Partnering with the Head of Biology and Chief of Strategy, I built the website directly in Webflow, creating high-fidelity prototypes for rapid iteration. This agile approach enabled efficient storytelling and quick deployment to meet partnership outreach goals.

The Outcome

The new brand provided the credibility and confidence needed for immediate, tangible results, from launching our Singapore office to securing major new alliances.

Global Expansion: Brand foundation enabled Singapore office launch, growing team to 40+ and establishing partnerships with FDA, EDB Singapore, and Singapore General Hospital

Team Empowerment: Cohesive brand fostered shared purpose across the growing organization

Accessible by Design: All deliverables met WCAG 2.0 standards, making the brand open and accessible from day one