Building a Medical AI Brand That Recruits Expert Talent

AllianceLabs needed a brand identity to support their Roche contract—recruiting medical specialists and providing tools for their proprietary machine learning platform. As the sole designer, I developed a complete visual identity system, launching a website and annotation platform that recruited 150+ pathologists.
Role
Visual Designer
Timeline
< 1 months
Scope

  • Brand Identity

  • Visual System

  • Website Design

  • Educational Materials

The Challenge

How do we build credibility with medical experts?

Following a contract with one of the largest medical companies, AllianceLabs needed to establish a brand identity that would attract medical specialists and educate them on using the annotation platform. The brand needed to communicate precision, expertise, and health while appealing to highly specialized pathologists.

The Solution

A Strategic Identity Rooted in Medical Expertise

I developed a comprehensive visual identity through stakeholder discovery, strategic logo design, and innovative 3D visualization that made complex medical content approachable.

Brand Discovery & Strategy

I interviewed co-founders and pathologists to understand what the brand represented, then validated findings through team sessions. Three core concepts emerged: precision, expertise, and health. Following principles from industry leaders, I established three logo criteria: appropriate, distinctive, and simple.

Logo Development

I explored multiple directions and presented three refined options to the team. Option 2 was unanimously selected, which I then refined using the golden ratio for visual balance and explored color variations to ensure versatility across applications.

Educational Materials Development

I designed comprehensive annotation scoring guidelines for pathologists, interviewing internal medical experts and prototyping on Google Slides for rapid validation. The guidelines educated pathologists on platform usage, all while adhering to NDA and HIPAA regulations.

Note: Examples shown are for visual reference only; actual materials cannot be disclosed due to compliance requirements.

As an additional visual exploration, I experimented with Cinema 4D to create 3D representations of the platform's simple shapes (circles, triangles, squares). These rendered compositions became title covers, offering an alternative approach to making technical medical content more approachable while maintaining professional credibility.

The Outcome

The brand identity launched successfully on schedule, enabling rapid pathologist recruitment and the fulfillment of a critical project for a top-tier medical partner.

Critical Partnership Secured: The website and platform were delivered on time, enabling the execution of a major contract with one of the world's leading medical companies.

Expert Recruitment: The new brand identity was instrumental in recruiting 150+ specialist pathologists to the platform.

Project Completion: Successfully delivered all contract milestones, supported by the newly established expert network.

Accessible & Compliant: All deliverables met WCAG 2.0 standards and adhered to strict HIPAA requirements, ensuring both broad accessibility and data security.